More and more business schools – whether undergraduate or graduate – are utilizing test preparation to help boost scores on graduate admissions exams like the GMAT and GRE. In the case of graduate schools, more often than not the target market is their likely applicant pool. It’s similar for undergraduate institutions as well, though in the case of undergrads it’s also about bolstering the school’s reputation regardless of whether undergrads ultimately apply to and attend a graduate program at their institution.
Graduate programs direct involvement in providing access to test preparation has grown so much that recently, GMAC (the company that produces the GMAT) held a panel discussion at its annual industry conference in Chicago to discuss this very phenomenon. Three very different programs and three very test preparation methods made up the panel and offered insight into how they provided preparation. In reviewing the discussion, we found that it might be pertinent to point out the differences between the three programs as an example of how varied test preparation offerings could be.