In order to encourage undergraduates to begin thinking about b-school and the GMAT (when they are better positioned to effectively prepare for it), the good folks at GMAC launched a marketing campaign called “Direct Your Destiny.” The campaign includes a web-based video campaign and other approaches aimed at increasing the number of GMAT test-takers from the undergraduate or recent graduate pool. I checked out the videos the other day, and in all honesty a couple of them are pretty funny.
While the videos are entertaining, the rationale underpinning GMAC’s pitch to undergrads has some significance. Based on the logic, many business majors or business-minded undergraduates should consider taking the GMAT, particularly if they’re pretty sure an MBA is in their future.
Here are a couple things to consider: