The old adage goes, ‘Knowledge is power.’ Albert Einstein once said that “Information is not knowledge.” With the right contextualization, however, information can be knowledge, which can lead to power. The latest Prospective Students Survey Report from GMAC contains both a wealth of information and the context with which to empower it.
This report reveals valuable demographic trends in the world of GME (Graduate Management Education). Data indicates that while men comprise the majority of those interested in full-time 1- or 2-year MBA programs, women make up the majority of those interested in most non-MBA Master’s Programs, including Management and Accounting. Additionally, data shows that women interested in non-MBA Master’s degrees are applying at a younger age than their MBA counterparts, with 71% of female applicants to non-MBA Master’s programs aged younger than 25.
The Prospective Students Survey also confirms recent data from GMAC that speaks to the international dynamics in graduate management education. The number of GMAT tests taken outside the United States (which speaks directly to the number of prospective candidates originating outside the U.S.), continues to increase, and a significant portion of those increases are being affected by women. For example, Chinese women now account for a full 33% of tests submitted to non-MBA master’s programs by women.







